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World Social Work Day 2021: Valuing Social Work

World Social Work Day 2021: Valuing Social Work

The concept of Ubuntu emphasises the need for solidarity, ranging from working in partnership, through teamwork to the macro level of professional organisations and unions. A key message is that what we do in social work is an essential part of a humane society but we need to work together to make it clear just how important our contribution is. The fact that the media generally present a distorted negative picture of social work should not prevent us from recognising that what we do is important, valuable and worthwhile.

Date: 16th March 2021

Time: 2pm GMT

Presented: by CareKnowledge

World Social Work Day is on the 16th March 2021. It is the key day in the year that social workers worldwide stand together to advance our common message globally. This year, the 2021 World Social Day highlights Ubuntu: I am Because We Are.  Ubuntu: I am Because We are – Strengthening Social Solidarity and Global Connectedness. Ubuntu: ‘I am because we are’ is a concept and philosophy that resonates with the social work perspective of the interconnectedness of all peoples and their environments. It speaks to the need for global solidarity and also highlights indigenous knowledge and wisdom.

Guest speaker: Dr Neil Thompson 

Dr Neil Thompson

Neil Thompson is one of the UK’s most well-respected authors and educators. His most recent book (with John McGowan) is How to Survive in Social Work. Having established himself as one of the most highly respected figures in UK social work, Neil now uses his expertise to help individuals and organisations (in social work and beyond) to achieve optimal results. His expertise encompasses equality and diversity; stress; conflict management; mental health and well-being; loss, grief and trauma; communication; reflective practice and self-directed learning; and leadership and people management.

Neil regularly contributes blog posts to THE humansolutions BULLETIN.  His website is at

Host: Rob Mair

Rob Mair

Rob Mair is Head of Content at Pavilion Publishing, overseeing production of CareKnowledge and Leadership Issues in Social Care.
Rob joined Pavilion in 2008, and since then has worked across the group’s portfolio of titles. In 2018 he rejoined the Social Care team to oversee the launch of Leadership Issues in Social Care. Rob obtained a degree in journalism from the Southampton Institute (now Solent University), and previously worked in the press office of a large London borough, with a portfolio including young people and social care.

Presented by CareKnowledge

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