Targeting the right audience when reaching out to the Empire and First Order

Learning to segment the data and drill down to the separate demographic profiles of the Empire and the First Order to identify the most likely to “turn” and become members of the Resistance.

The First Order following the Galactic Empire. 

The First Order is/was commanded by Supreme Leader Snoke and seeks to destroy the New Republic, the Resistance, and Luke Skywalker. Snoke’s apprentice, Kylo Ren, is the master of the Knights of Ren, a mysterious group of elite warriors who work with the First Order.

The Galactic Empire, also known as the Old Empire.

The First Galactic Empire, Palpatine’s New Order, the Imperium or simply the Empire, was the galactic government established by Supreme Chancellor Palpatine to replace the Galactic Republic in 19 BBY and bring Sith rule to the galaxy.

Guest speakers: Successful Jedi and author Luke Skywalker,
and the renowned entrepreneur and first-line worker Stormtrooper

Luke Skywalker
Luke Skywalker

Originally a farmer on Tatooine living with his uncle and aunt, Luke becomes a pivotal figure in the Rebel Alliance’s struggle against the Galactic Empire. The son of fallen Jedi Knight Anakin Skywalker (turned Sith Lord Darth Vader) and Padmé Amidala, Luke is the twin brother of Rebellion leader Princess Leia and eventual brother-in-law of the smuggler Han Solo. Luke trains to be a Jedi under Jedi Masters Obi-Wan Kenobi and Yoda, and rebuilds the Jedi Order. He later trains his nephew, Ben Solo, and mentors Rey. Though Luke dies at the end of The Last Jedi, he returns as a Force spirit in The Rise of Skywalker, encouraging Rey to face her grandfather, the resurrected Emperor Palpatine. At the end of the film, the spirits of Luke and Leia give Rey their blessing to adopt the Skywalker surname and continue their family’s legacy.

Rogue One

Stormtrooper served the Empire since its inception at the end of the Clone Wars his legacy inherited by natural-born humans who were also trained to render total allegiance to the Emperor and his New Order.

With the Emperor’s death, Counselor to the Empire Gallius Rax took control of the Imperial loyalist forces which rallied to his homeworld of Jakku to make a final stand against the New Republic. After losing the Battle of Jakku, the Empire signed the Imperial Instruments of Surrender and the Galactic Concordance, and its stormtrooper forces were consequently demobilized as part of the New Republic’s terms for peace. Despite this, a number of Imperial remnants continued to make use of stormtroopers as soldiers or mercenaries in the Outer Rim, including Moff Gideon’s faction as well as the remnants on Morak. By the last days of the New Republic Era, a new generation of stormtroopers emerged as soldiers of the First Order.



Topic: Marketing Test
Hosted By: David Jenner
Start: Monday, August 9, 2021 10:00
Duration: 1 hour 0 minutes
Current Timezone: Europe/London

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